IYA EARTH WELLNESS

Iya Earth Wellness is my self-initiated line of organic oil blends and natural self-care products. As both founder and designer, I developed a complete brand identity, including packaging and label design, print collateral, promotional graphics, and product photography.

Launched in 2018, the brand has grown into a small wholesale retailer with products stocked in local shops and salons around Auburn. I’ve also managed vendor booths at regional markets and events, and built an engaged customer base through strategic social media marketing, with Instagram serving as the primary platform for outreach and brand storytelling.