copper lifestyle

Copper Lifestyle is a rebrand of Natuverex, a company specializing in copper-infused fabric products. The goal of the rebrand was to shift the visual identity from a clinical, science-driven look to one that felt more luxurious and lifestyle-oriented—appealing to a modern, design-conscious, high-income audience.

I led the visual direction, creating a brand identity that balanced the richness of nature with modern elegance. My work included a comprehensive logo exploration, packaging concepts, and a visual language that reflected softness, luxury, and refinement.

To move away from the scientific tone of the original brand, I introduced rounded forms, muted earth tones, and organic shapes to convey comfort, approachability, and elevated living. The logomark concepts incorporated motifs such as bed-like silhouettes—referencing the brand’s core product line of linens—and repeated lines symbolizing copper coils. Elements like sunrises and arches suggested the full-scope lifestyle aspect of the brand—“from sunrise to sunset.”

The final logo selection blends a soft horizon line, the warmth of copper, and a subtle nod to bedding—all designed to evoke relaxation, ease, and everyday luxury. My color palette drew inspiration from copper and its natural patina, reinforcing both the product’s materiality and the refined aesthetic of the rebrand.